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Rob Robinson
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Completed by Rob at The Edinburgh Consultancy and PLB Consulting


The Museum of Edinburgh – Audience Development Plan and Business Plan for the City of Edinburgh Council.  Working to Benjamin Tindall Architects I produced the audience development and business plan aspects of a Stage 1 HLF application.  Widening audiences, enhancing the visitor experience and creating a financially sustainable museum were at the heart of this major project – 2004 

Dunvegan Castle – Options Appraisal for the Dunvegan Estate and Highlands and Islands Enterprise.  I was responsible for the interpretation, visitor management and economic development aspects of the Dunvegan Castle options appraisal.  Working with Simpson & Brown Architects we produced a detailed options appraisal and feasibility study for the conservation and development of this important castle – 2004

Audience Development Plan and Interpretive Plan for Mavisbank House for Mavisbank House Trust.  As part of a Stage 2 Heritage Lottery Fund application I assessed how this national treasure, and recently on BBC2’s ‘Restoration’ programme, can reach a wide audience and best be interpreted, while still ensuring that its long term financial future is secure – 2004

SWT Visitor Centre – Benchmarking Study for The Scottish Wildlife Trust.  This detailed review of the three SWT visitor centres; Falls of Clyde, Loch of the Lowes and Montrose Basin, examined their performance against comparable sites and against national and sector data.  This proved to be a valuable study and has enabled SWT to produce informed business plans for each of their visitor centres – 2004

Strategic Plan for the Caledonian Railway for Scottish Enterprise Tayside, Angus Council and the Caledonian Railway (Brechin) Ltd.  I produced a strategic plan for this local heritage attraction and provided recommendations on the development opportunities available.  This study included notable marketing, business planning and funding elements – 2004  

Feasibility Study and Conversion Plan for the St Abb’s Heritage and Countryside Information Centre for The National Trust for Scotland and the local community.  St Abbs is currently suffering from its own appeal and the effects of visitor pressure are clear to see.  This study investigated the feasibility of converting the old school into a visitor orientation facility and provided a series of recommendations to assist visitor management.  The study included considerable consultation including the hosting of a public meeting.  The feasibility study was complemented by an outline conversion plan for the building by Simpson & Brown architects – 2003

Options Appraisal and Business Plan for Rothesay Pavilion for Argyll and Bute Council.  Rothesay Pavilion is an art deco social building of national importance.  It is currently in need of some urgent conservation and may be the focus of a refurbishment project to restore it or parts of it to its former glory.  This study provided the economic rationale behind the refurbishment proposals and, crucially, aims to ensure that the building’s important community function is not lost in any attempts to increase income generation – 2003  

Feasibility Study and Concept Development for Highland Adventure Safaris.  The study investigated the development opportunities and way forward for this unique rural tourism business, including the detailed investigation of adding a gem panning attraction to the current product.  The work included project managing the concept development aspects of the study and undertaking all feasibility and business planning elements.  It also incorporated a successful funding plan and the project is now completed and open to the public – 2003

Feasibility Study and Business Plan for St Andrews Gateway Centre for Scottish Enterprise Fife.  Finding a use for this iconic gateway building is an important step in the continued drive for St Andrews to become a world-class destination.  This study investigated the business and concept considerations of using the building as a visitor orientation centre – 2002/2003

Strategic Development Plan for Rosslyn Chapel for Rosslyn Chapel Trust.  Investigating and recommending how the Trust can increase income generation, enhance the visitor experience and maintain the historic integrity and multi use of the Chapel over the short, medium and long terms.  This 8 year strategy is now being implemented – 2002/2003

Development / Feasibility Study for Longovicium (Lanchester’s Roman Fort and Vicus) for Derwentside District Council and Groundwork West Durham.  Responsible for the all aspects of the project including community presentation and consultation, project meetings and development scenario proposals and socio-economic impacts – 2002 

Providing The Edinburgh Consultancy’s input into a Feasibility Study by Simpson & Brown Architects for Penicuik House for Penicuik House Preservation Trust – 2003 

Primary and secondary research and report production for a travelling Hallmark Exhibition (premiering in Edinburgh) – Feasibility and Operational Business Plan for Scottish Enterprise Edinburgh and Lothian, The City of Edinburgh Council and a major international media company – 2003

Primary and secondary research and report production of An Experience Space for Scotland – Feasibility, Concept Development and Outline Business Plan for VisitScotland – 2002/2003
Primary and secondary research and report production for a Harry Potter Temporary Exhibition – Concept Development and Feasibility for Scottish Enterprise Edinburgh and Lothian – 2002

Research and Consultation to establish the Feasibility and Options for Developing the Heritage and Archaeology of Malton’s Roman Fort and Vicus, for a steering group led by Ryedale District Council – 2001

Primary and secondary research to inform a Feasibility and Development Study for Cheshire County Council Agricultural Collections for Cheshire County Council with Touchstone HMC & George Monger – 2000

Primary and desk research exercise to inform a Review of Best Practice in visitor management at World Heritage Sites, to advise a development strategy for Robben Island, South Africa for KPMG – 2000

Primary and secondary research for Woodhorn Colliery Museum, Ashington as part of a Development Study, for Wansbeck District Council, Northumberland.  Included undertaking a programme of community consultation – 1999 / 2000

Collation and analysis of financial and market data for Landguard Fort, Felixstowe, as part of a Review of the Business Case for new visitor facilities, for English Heritage – 1999 / 2000


Conservation Plan for Rosslyn Chapel for Rosslyn Chapel Trust.  Collating the contributions of eight specialists into one overarching report.  This Conservation Plan will be vital for the future guidance of the conservation of the Chapel.  Rosslyn is internationally significant and has serious conservation issues that require a sound Conservation Plan to direct further research, evaluation and conservation – 2003 

Overseeing the production of the Conservation Plan for Longovicium (Lanchester’s Roman Fort and Vicus) for Derwentside District Council and Groundwork West Durham – 2002 

Conservation Plan and Archaeological Assessment for the Stephenson Quarter, Newcastle upon Tyne, with NCAS, for Closegate Hotel Developments Ltd, in association with Newcastle City Council and English Heritage – 2001

Conservation Plan for the Museum of the Welsh Woollen Industry for the Museums and Galleries of Wales, to support a Heritage Lottery Fund bid – 2001

Conservation Plan for the Tom Leonard Mining Museum, Skinningrove, for Redcar and Cleveland Borough Council – 2000

Conservation Plan for the Robert Stephenson Workshops (20 South Street), Newcastle, for Newcastle City Council – 2000


The Great Glen Ways – Action Plan for British Waterways, Highland Council, Forestry Commission Scotland and Scottish Natural Heritage.  I produced an action plan, style guide and funding plan for all the interpretation, information and directional signage for the three Great Glen Ways; the long distance footpath, the cycle route and the Caledonian Canal – 2004

The Falls of Clyde – Visitor Management, Interpretation and Market Appraisal with Peter McGowan Associates for the Strathclyde Building Preservation Trust and the Scottish Wildlife Trust.  The team investigated the feasibility of restoring a number of 18th and 19th Century features and providing access and interpretation at this World Heritage Site – 2004

Primary and secondary research to inform an Interpretation Strategy for the Cotswolds AONB for Cotswolds AONB Partnership – 2001

Primary and secondary research to inform an Interpretation Strategy for Colchester for Colchester Borough Council – 2001

Research and consultation to assess the Feasibility of Motorcycle Tourism in the Tees Valley for the Tees Valley Tourism Bureau – 2001

Research Support in the Review of the Potential Boundaries for the Proposed South Downs National Park, for the Countryside Agency – 2000

Community consultation programmes in Inverdruie and Glenmore villages, to advise the formation of Local Visitor Management and Development Plans, for Moray Badenoch & Strathspey Enterprise – 1999 / 2000


St James’s Church, Stonehaven – Economic Development Plan and Options Appraisal for The Scottish Episcopal Church.  I recently undertook an options appraisal to identify and recommend the most economically and socially beneficial opportunities open to the church to assist its long-term future in the community.  These included developing as a venue for complementary therapies and for cultural events – 2004 

St Andrew’s Cathedral, Aberdeen – Economic Development Plan and Options Appraisal for the St Andrew’s Cathedral Trust.  I investigated the most economically advantageous mix of commercial, social and residential developments at this important Cathedral, with the recommendations focussed on long term sustainability rather than short term fixes – 2004

St Margaret’s Church, Braemar – Market Research and Options Appraisal for the Scottish Redundant Churches Trust.  Working to Simpson & Brown Architects I produced an overview of the markets for a variety of uses for the redundant church including office space, local social use, tourism and schools – 2004

Bangour Hospital Chapel – Options Appraisal for the Scottish Redundant Churches Trust.  Working to Simpson & Brown Architects, and considering only uses that respected the Church’s primary historic function and character, I investigated the most economically beneficial use for this important redundant church – 2004


Primary and secondary research, script and report production of the Scottish Natural Heritage – The Case for Inverness Relocation for Highlands and Islands Enterprise – 2002

Primary and secondary research to identify the issues and opportunities surrounding Tourism and Transport in the North East (England) for Government Office North East and DTLR – 2002

Assessing and Providing Guidance on the Potential for Tourism of the Kingdom of Saudi Arabia’s Archaeological Assets as part of a Tourism Master Plan for the Kingdom of Saudi Arabia (with Ernst & Young).  Responsible for site assessment and providing guidance on protection, conservation, management and presentation and interpretation for the archaeological resource and producing a working paper on the role of Conservation Plans – 2001

Policy Context Review and Policy and Framework development for the production of the North Yorkshire Cultural Strategy for North Yorkshire Cultural Officers’ Group.  Included the hosting of a workshop for the Officers’ Group – 2001

Research support to the Yorkshire Cultural Consortium in preparing the Yorkshire Cultural Strategy for the Regional Cultural Consortium.  Work included mapping cultural provision and participation in the region, co-drafting the consultation framework, collating and analysing consultation responses (written and verbal) and co-producing the Regional Cultural Statement – 2000

Research Support and consultation in a Study for Developing New Audiences for the Heritage, for Heritage Lottery Fund – 2000 (full report available on the HLF website www.hlf.org.uk)


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